BetaYou're looking at the market view: UK cities and hotel searches, refreshed weekly. Track your own keywords free, up to 500 in the beta, then 50% off for life when we launch. Join the beta

Hotelier Visibility — Google Hotels Intelligence from Melt Digital

Who wins on Google Hotels
in your city?

Search for a hotel, chain, location or keyword to see visibility, hotel rankings, keyword coverage and how direct rates compare with the OTAs.

Try:

Start where you are

Pick the view that matches who you are

Independent hotelsYour hotel against its comp setWhere you rank, who you lose guests to, and whether booking sites undercut your own rate. Zedwell Piccadilly Circus, for one: the cheapest rate on its Google page is £174, 13% under its own £199.See an example →Hotel groups and chainsYour whole estate, city by cityCombined visibility, the cities where you are weakest, and the booking sites undercutting your hotels. Travelodge leads, with 10.8% of tracked visibility.Compare 22 chains →OTAs and booking sitesWho sells hotels on GoogleHow often each site is listed, cheapest, and paying for the top slot, by city. Booking.com is listed on the most hotels, and cheapest on 15% of them.See the booking sites →

Biggest movers this week

Hotels with the largest visibility shift since the previous snapshot · Google Hotels and hotel packs combined

Visibility weights each placement by the click-through rate of its position, so it moves when a hotel gains slots, improves the ones it has, or both. See every hotel's change →

Go further with Melt Digital

Beyond what these pages show

Hotel trackingTrack your hotel’s performanceFollow your own hotels on Google: where they rank, how your direct rate compares with the OTAs, and how that changes.Talk to us →Data exportsGet the data behind these pagesThe data behind these pages as files to work with, such as a comp set’s rates.Talk to us →